Making field service calls to help repair computers is important to drive revenue for your computer repair company. But without marketing your business, you can’t help it grow. However, you can market your business effectively when you know what strategies to use and create a plan to drive growth. Here are some effective marketing tips you can use to grow your computer repair business.
1. Leverage Social Media for Spreading the Word
Your potential computer repair customers are living online and have access to mobile devices. In fact, a Pew Research study indicates that at least 72 percent of Americans use social media platforms. Moreover, as many as 96 percent of Americans have a cellphone. So, it’s important to take advantage of social media to create awareness and drive engagement. Consider using social media platforms like Instagram or Facebook to demonstrate your level of service, provide exclusive offers and announce new services you may offer. Also, use social media to engage with the follower to help spread the word about your business.
2. Track Your Leads With Field Service Software
Part of driving growth in your business calls for following up with your leads. But if your process for tracking your leads is unorganized, you find it hard to close the sale. Field service software can help you simplify track new leads, so it’s worth using. For instance, you can use mHelpDesk to get the status of your leads so you can focus on valuable leads.
3. Start an Email List
An email list is an effective way to build a community and drive engagement that can often result in sales. Research even shows that it’s more effective than display ads and pay-per-click (PPC) at driving sales orders by as much as nine percent. Everyone checks emails and you can even use it to compliment your social media marketing. Give prospective and existing computer repair the option to subscribe to your email newsletter and get valuable insight, such as computer repair tips or a promotional email they can use or share with friends. Try email marketing and create an email series or set of emails. This helps to drive engagement and may lead to a potential sale.
4. Focus on Your Website
Your website is one of the first ways you represent your computer repair company to prospective customers. But if your website isn’t attractive, it’s challenging to convince your leads that you’ll take care of them. So, it’s important to prioritize your website. Think about the user experience, the content that describes your services and ensures your About page explains what you offer. Make sure your website is SEO-friendly with relevant content and mobile-friendly, so prospects can find you online. Consider hiring a web designer and copywriter to help you save time and improve your content.
5. Use Free Advertising Channels
You don’t have to spend a ton on advertising your computer repair services when you use free advertising channels. So, make sure you take advantage of free advertising channels, such as Google Maps and Yelp. Ensure you create listings on Yahoo Maps, Yelp, Craigslist, YP.com, Google Maps and other directories.
6. Automate Your Marketing Daily
If you want to grow your business fast, you have to make it a daily routine. But with only 24 hours in the day, there’s not much time to spare. The good news is you can use marketing automation to ensure you get your message out daily. For example, you can set up an automatic alert from mHelpDesk to notify you for new sales opportunities for leads and automate communication with your customers. You can also use automation tools to schedule delivery of social media posts or your email newsletter.
7. Outsource Minor Tasks
Don’t waste time on tasks that won’t help you grow your business. Outsource administrative tasks and other minor tasks that can keep you away from growing your business. For example, you can use a chatbot to collect lead information 24/7.
Growing your computer repair business is doable when you have a plan. By using these tips, you can boost your business in a smart and effective way that saves you time and money. For more field service marketing tips, click here.
Ready to grow your computer repair business?
With mHelpDesk, you can turbocharge your slow, repetitive and manual processes so you can focus on growing and scaling your business. Schedule a free demo of mHelpDesk today!
Last modified: July 15, 2019