If you provide field services to homeowners or commercial customers, you need a marketing strategy you can rely on to bring in new field service customers while you focus on carrying out your work to a high standard. Use these field service marketing tips to grow your customer base and help your business thrive.
1. Train Your People
Your field service technicians are your best marketers. Train them to deliver a friendly, professional level of service to get more word of mouth referrals. Technicians should be trained to promote your premium services to increase the income your business receives from each customer relationship.
2. Use Automation to Get Your Message Out
Automated customer notifications and messages can market your business on your behalf. Use mHelpDesk to send automated emails to prospects and market new services to existing customers. Chatbots and messaging tools can also provide useful information to customers who visit your website, even during times when no human is available to answer their questions.
Do you have mHelpDesk and still need to set up your automated customer notifications?
It’s easy! Sign into your account and go to Settings > Notifications.
3. Invest in Your Website
A poorly designed website turns prospects away. Users spend just 50 milliseconds deciding whether they will stay on your site or leave. If the design is cluttered or confusing, you might never get a chance to overcome users’ negative first impressions of your brand.
4. Publish Reviews
93% of consumers use reviews to form an opinion on a local business. Give these customers what they are looking for by publishing reviews on your site. In the service business, positive testimonials can make a contractor seem trustworthy and reliable.
5. Build Your Brand Image
When your technicians are out in the field, are they easily recognizable as belonging to your company? Invest in uniforms for workers and decals for company vehicles so your technicians can be visible representatives of your brand. It also is important that your branding is apparent in all your customer-facing documents, especially your estimates, which is one of the first things your leads and customers will see.
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6. Use Social Media
Today, customers expect businesses to have a social media presence. Set up a Facebook page, add accurate contact information for your business, be consistent with posts and always be sure to respond to anyone who posts a message on the page, paying particular attention to direct messages, which can easily be missed.
7. Know Your Market
Understanding the demographics of the people who need your service can guide your field service marketing strategy. For example, if most of your customers are elderly people, you can choose language and images that appeal to that demographic in your marketing materials. For field service companies who serve homeowners, millennials’ expectations and wants are important to know, as they are now the biggest group of homebuyers.
8. Make Your Website Mobile-Friendly
More than half of all online searches are carried out on mobile devices in 2018. If your website does not work well or look good on a smartphone or tablet, you could miss out on a lot of sales. Invest in responsive web design to make your website accessible to all.
9. Grow Your Email List
A mailing list is a great way to keep in touch with customers and prospects. Your website should prompt people to sign up to your mailing list so you can follow up with them after their visit. In mHelpDesk, you can even add an automated email to go out to customers to prompt them to subscribe to your mailing list.
Do you have mHelpDesk and want to download your customer list for email marketing?
It’s easy! Here’s how to get your entire customer list in one CSV file >>
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10. Build Relationships With Customers
Attracting a new customer can cost 5 times as much as retaining an existing one. In your quest to attract new customers, it is important you do not neglect the homeowners and businesses that make up your loyal customer base. Check in regularly with these customers to find out whether they require any maintenance services. In mHelpDesk, you can put your common notifications or messages to customers, like appointment confirmations and reminders on autopilot. mHelpDesk can even notify you as progress is made during each stage of the job your techs perform. With these loyal customers, you can also consider offering discounts or special services to customers to show your gratitude for their support.
Ready to enhance your customer touchpoints?
In mHelpDesk, you can set up automated customer text and email notifications and access your customer’s contact and service information whenever and wherever you are. Schedule a free demo of mHelpDesk today!
Last modified: January 4, 2019