With the holiday season upon us and 2020 approaching, there is still plenty of time to wow your customers and attract new business during this potentially profitable time. While many field service companies will find themselves overrun with holiday season appointments, you may be finding it a challenge to fill your planner with bookings.
The good news is there are many ways you can fill your appointment schedule by stepping up your customer service efforts and going that extra mile for your customers. In this article, we’ll take a look at ways you can make your customer service stellar and your services irresistible.
1. Customer Appreciation Specials
Christmas is a great time to show your customers how appreciative you are of their custom throughout the year. Consider sending them a personalized discount or special offer that they can take advantage of before Christmas or in the new year. For that extra-special personal touch, include the discount in a handwritten, hand-delivered Christmas card.
2. Push the Curb Appeal Factor
Christmas and New Year are special times to share with friends and family. This is a great time for you to talk to your clients about curb appeal. Whether you offer a gardening service, soft washing service or even a Christmas lights service, your offering could be perfect for those customers looking to make a great first impression with their guests this holiday season. Offer special promotions on exterior services on your flyers, over social media or via email and guarantee that you will complete these services before Christmas.
3. New Year, New Home!
New year resolutions can include all kinds of improvements. They don’t always have to be about self-improvement. Help your clients get the new year off to a great start by offering a package of services that will rejuvenate their home or business. From interior deep-cleaning to exterior pressure washing, the new year is a great time to promote these services and catch customers in that fresh and enthusiastic state of mind.
4. Annual Service Reminder
For HVAC companies and other field service companies offering system and appliance repair, the holidays can be a great time to remind your customers about annual servicing. The last thing they will want is for their heating system or oven to break down on Christmas Day when there is a queue for the shower and a turkey ready for roasting. Push the urgency of these services and offer slight discounts on your usual rates to encourage bookings.
5. Spread a Little Christmas Cheer
It’s the little things that will endear you to your customers and potential customers. Something as simple as sending out candy canes with your business card attached will really grab attention and show you care about your customers. Give some to your technicians so that they can hand these out on every job they do. It’s amazing what a big impact a small gesture can make, and you will certainly give your technicians and customers something to smile about.
6. Ask For Their Feedback
One of the best gifts you can give your customers is the gift of your attention and the promise to do even better. It’s a great time of year to ask your customers to complete a customer survey that gives you feedback about your services and helps you to one further in the new year. Give your customers an incentive for completing the survey, such as a promotional discount they can use after Christmas.
The holiday season is a great time of year to reach out to customers past, present and future. By extending a little joy through seasonal promotions, thoughtful cards, and gifts and showing your customers that you care about their business, you will have a good chance of your business being on their 2020 to-do list.
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Last modified: January 2, 2020