Top 7 Marketing Tips for IT Service Management Companies

Written by | Field Service

It’s essential to have a plan and customize your marketing efforts to address your the unique challenges and opportunities your IT service management company faces. The good news is, you don’t have to come up with ideas from scratch. Here are seven tips you can apply right now:

1. Automate Your Marketing

Make marketing your IT service management company and services seamless by using tools to automate your marketing. For instance, you can use mHelpDesk to communicate new services or discounts for a data backup and continuity package you’re offering. Consider also using free social media tools to schedule your posts so you can save time, such as Buffer and Hootsuite.

2. Tap into Texting

Text messages are a great way to promote your services, especially since people may check their phones at least 80 times each day. You can use advanced tools that support SMS alerts, such as mHelpDesk. The automated SMS alerts feature from mHelpDesk makes it easy to confirm appointments you scheduled with your field service customers. It’s also simple to use and send a customized message to promote a relevant service they need or promote your loyalty program.

3. Get Social

Social media is one of the best ways to engage with your customers and build a community. So, it’s worth keeping communication consistent and using unique features your customers may use. For instance, you can promote exclusive offers to your field service customers or share videos of contractors working behind the scenes via Instagram using the Stories feature to enhance engagement.

4. Leverage Your Tribe

Use your dedicated customers and advocates to promote your services. Ask for customer reviews or create a referral program to encourage customers to promote your IT management services.

5. Use Online Directories

Online directories are a great way to bring awareness to your IT services management company locally. Consider listing your services in directories like Google My Business, Yelp, and Apple Maps so that local customers can find your business quickly.

6. Create an Email List

Start an email list to help build your community of brand advocates. Share effectively newsletters and tips that help customers use your products effectively. You can even use mHelpDesk’s integrated in-app messaging to send emails to share tips and cross-sell services to existing customers.

7. Enhance Your Lead Management

Converting a prospect to a paying customer calls for nurturing your prospect, staying connected to clients and following up after you make contact. Avoid missing lead opportunities by improving your workflow by using tools like mHelpDesk.

Final Thoughts

Promoting your IT services management business requires using several strategies for attracting, engaging, and converting customers. So, it’s worthwhile to try different approaches and find the best one that suits your needs. Start off with the tips mentioned here, so you can get started with marketing your IT service management company effectively.

Ready to grow your IT service managament business?

With mHelpDesk, you can turbocharge your slow, repetitive and manual processes so you can focus on growing and scaling your business. Schedule a free demo of mHelpDesk today!

Last modified: August 21, 2019

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