Can’t dedicate a lot of your budget towards marketing? Don’t worry, you’re not out of luck. Did you know there are an array of free online marketing tools at your field service business’ disposal? From free logo creator tools and email marketing tools to graphic design and social media tools, you can amp up your marketing efforts and increase brand presence without having to always put out your wallet. We’ve rounded up the top free tools field service pros should check out.
For Free Logo Creation
Logaster: A online tool for creating logos and branding elements.
What We Love: Does your field service business need a logo or a new one? Some logo creation websites charge a hefty price to get a high-resolution file after you create a logo. Logaster offers the small sized logo for free and only $9.99 for the high-res logo. It also gives you a nice preview of how your logo would look across various marketing materials, helping you visualize whether or not it would work for your service business.
For Free One-Page Website Hosting
Ucraft: An easy-to-use website builder that offers various services to help people build their brands.
What We Love: It’s got a free landing page creator that helps you create a one-page website in under 10 minutes, which is perfect for new service pros and business owners. Also, once you’re ready to grow your site, Ucraft offers a $6/month plan, which is half the price of Squarespace’s cheapest plan.
For Free Email Marketing Management
Mailchimp: A marketing automation platform for sending both individual and automated campaigns.
What We Love: It offers a Forever Free plan, which will set you up with a no-cost plan as long as you have 2,000 or fewer subscribers. It’s perfect for businesses who want to dabble in email marketing or are ready to start a program. You’ll find Mailchimp’s drag-and-drop photo and content blocks extremely easy.
For Free Graphic Design
Canva: A free graphic-design tool website that lets you easily create beautiful designs and documents.
What We Love: It’s drag-and-drop feature, which means you don’t have to have any tech or design skills to use it. It also has a ton of ready-to-go templates, from business cards, brochures and postcards to invoices, web banners and social graphics, to help your team get going quickly on promotions and visuals.
For Free Social Media Management
Buffer: A social media management platform that helps you schedule social media posts and track performance.
What We Love: The free plan allows you to connect up to 3 social accounts and up to 10 scheduled posts per profile to help you grow your social media presence. Think about what social media platforms perform best for you and link those. We suggest including Instagram, which gets very high engagement.
For Royalty-Free Stock Photos
Pexels: An online service that provides over 40,000 high-quality, stock photos that can be used for free for any personal or commercial purpose.
What We Love: They offer good images for service pros to use on their websites, blogs, social media, marketing or for any other uses. And every month, they add at least 3,000 new high-resolution photos.
For Free Photo Editing
Snapseed: Google’s photo-editing app, which is available on iOS and Android devices, to enhance photos and apply filters.
What We Love: Of all the photo-editing apps available, this is one of the highest rated. Service pros can use it to make their “after” photos for projects even more beautiful, along with the photos they post on social media.
For Free Blog Hosting
Blogger: A blog-publishing service offered by Google.
What We Love: Interested in starting a blog for your business? Most people find Blogger to be more user-friendly than WordPress. Also, unlike WordPress, Blogger won’t charge you to have your own custom domain. For example, if you wanted to use www.procleaners.com instead of the default, which would be procleaners.blogspot.com. Blogger is a great option for service companies who want to try out some content marketing.
For Free Keyword Research
Keyword Tool: A keyword research tool to help you find the right keywords for your marketing.
What We Love: It’s a nice, easy-to-use alternative to Google Keyword Planner. We like that you don’t have to sign up for an account to start your research. Service pros can use it to learn what potential customers or readers on Google are searching for and then write content on those topics.
For Collecting Email Addresses (or Driving to Specific Promotions)
Hello Bar: A simple bar that you can place at the top of your website to engage your customers or potential clients and drive them to do a specific thing, like sign up for emails or to receive a coupon or discount.
What We Love: The bar will be on a primary location on your website, but it won’t be intrusive to your customers and prospects. We also like that you can run tests to see which words or wording attract your users more.
Got a free tool you’re already using that’s not on the list? Share it with us below!
Want a tool that can help alongside your marketing efforts?
Modernize your service business and impress clients with mHelpDesk which comes complete a customer portal, automated customer notifications and much more! Schedule your free demo now!
Last modified: May 9, 2018