Last month we had a guest post on how field service contractors can optimize their online presence for search engines on CraftJack, a platform that connects service professionals to homeowners. We covered these basics, from identifying the right keywords and adding them to the right places on our website to taking the extra steps to ask for customer reviews and add descriptions to your photos you upload online.
We wanted to follow up on our post with some more SEO tips. SEO work can seem and be overwhelming, especially for busy small business owners, but starting with strategies that are simple and easy is a good way to be able to stay focused and prioritize SEO. Then when you’re ready, look into mastering more advanced SEO strategies and techniques.
New to SEO? It stands for Search Engine Optimization and it’s the work focused on helping your website be found on a search engine result’s page, also known as SERP.
1. Get Websites From Your Local Area to Link To You
Otherwise known as backlinking or link building, getting links to your website is important because it can help improve your website ranking, which will increase your visibility to leads and customers. It can take some time to build up a directory of solid links back to your website, but a good place to start is to your own pages, like your social media pages. If you’re on Facebook, Twitter, Instagram or Pinterest, make sure all your pages are linking to your website.
Here are some more ideas:
- If you provide services to commercial businesses, see if they can write a review of you with a link back to your website on review sites or their social media pages.
- Reach out to local business websites, local press, or Chambers of commerce, especially those with online directories and see if your business can be added. Submitting your company to Google My Business and Apple Maps Connect is a must as well.
- Seek out influencers and bloggers in your area or service providers that complement your business and see if you can collaborate.
2. Write Fresh Content with Your Keyword in the First 100 Words
If you’re already investing in content marketing, keep that going. New content is a major search signal for Google, so you shouldn’t neglect it (Webaholics). Whether it’s a blog post, new page on your website or video, make sure your keyword (i.e. Northern Virginia plumbing”) is in the first 100 words of your content. For videos, make sure you’re not forgetting to add content in the description or wherever there’s room to write.
3. Making Sure Your Name, Address and Phone Number Are Consistent Across the Web
In the SEO world, there’s an acronym for “Name, address, phone number.” It’s called NAP and SEO experts often refer to NAP consistency. To rank well, it’s essential that your company’s business information is correct and consistent (SEOExpertBrad.com). Here’s an example of what would be considered inconsistent and should be avoided:
- ABC Washington Cleaning Company
- ABC Washington DC Cleaning Co.
- ABD DC Company
It’s a good idea to do an audit across high authority directories to start. These include: Google+, Yahoo, Bing, Yelp, Yellowbook, Superpages.com and Better Business Bureau. Then make sure when you’re talking about your company online or using paid marketing that your NAP is formatted in the same way.
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Last modified: February 11, 2019