The need for pest control is universal. As long as people and nature collide, pests will find their way into homes and yards. Owning a pest control business means you always have potential customers year round. Of course, you also face stiff competition from both local and nationwide companies. The difference between success and failure falls squarely on the quality of your service and your marketing efforts. If you have been focusing on the former and shortchanging the latter, use the following tips to up your marketing game.
1. Get Referrals
No promotion is more valuable than word of mouth endorsements from happy customers. But if you are waiting for this advertising to happen organically, you are wasting your time. People will refer you when they know you are looking for referrals. They will also refer you if there is something in it for them. Start a referral program through your website or an e-mail campaign, offering a percentage off future services for every successful referral and you should see an immediate uptick in new customers.
2. Set Up Your Google My Business Listing
You can get this service by downloading a free app from the Google Play Store or signing up on your computer. The program allows you to control how your business is listed on all Google platforms. This control lets you make certain that your information is consistent and correct on search engine results, reviews and instant content. You will also be able to “create” posts for free so you can highlight special offers. In addition, you will be able to accept bookings online.
3. Be Local
Experts recommend that you embrace the term “local” instead of “small.” Consumers are attracted to local endeavors and are more likely to respond to a campaign of ads on local media, a local SEO effort and local community involvement.
4. Partner Up
You’ll save money and get results when you partner with another local business for an ad campaign. For instance, your pest control business could easily partner with a real estate company for a promotion. Even a joint venture with a landscaping concern makes sense. You’ll get excellent exposure at a bargain price.
5. Grow Your Reviews
Your business probably has many excellent reviews scattered on a number of platforms. Make certain to gather those positive reviews and list them on your website with links to the original material. Customers will do their own research, but why make them struggle? Present all the good news in one place.
6. Be Mobile-Friendly
Up to 80% of your leads will come from people using mobile devices, so you need to make certain that your web design is mobile-friendly. When a potential customer visits your website via smartphone or tablet, the contact information needs to immediately appear so they do not have to navigate to get more info. If finding your phone number is difficult, then the user will simply move on.
7. Invest in Retargeting
Use retargeting so that business prospects do not get away. Many consumers will continue to comparison shop after they leave your site. Make sure they don’t forget about you by using retargeting, the process that allows your information to “shadow” the prospect as they surf the net. Your company information will stay in their Facebook feed and help steer them back to you. You can make a huge marketing impact without spending a huge amount of money. You can take advantage of the free products offered by Google and other platforms or establish a referral program and try some of the other creative ways to market your brand and expand your business.
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Last modified: July 11, 2019