“Over half of marketing professionals worldwide name video as the type of content with the best ROI.”
Video is one of the most underutilized ways to humanize your business online. According to the latest statistics, 4X as many customers would rather watch a video about a product or service than read about it and over half of marketing professionals worldwide name video as the type of content with the best ROI. With so many new ways to share video on social media, figuring out where to start can be overwhelming. We want to empower you to take advantage of this transformative business tool, so we’ve gathered 3 ways you can use video as a sales tool for your field service business.
1. Make short videos with tips and hacks for homeowners
These videos can be anywhere from 60 seconds to five minutes long depending on the complexity of the tip you’re sharing. For example, if you run an HVAC company, you could send out a short video showing customers how they can prepare their HVAC unit for the winter. At the end of the video, invite customers to take advantage of a winter maintenance special you’re running. It’s a win-win: giving your customer a good deal on a maintenance job and giving you a nice boost in revenue before the slow season.
2. Show “A Day In The Life” and walk prospective customers through your job process to eliminate risk
What better way to alleviate worry and fear from prospective customers than to show them what a typical job looks like from start to finish. If you aren’t good with a camera and/or video editing software, you might want to consider hiring a videographer and video editor for this project. Investing in a video like this can have a positive impact on your company for years to come. Not only will it make you stand out from your competitors, it may be the one thing that takes a prospect from lead to customer. Check out this good example below from A Plus Air Systems:
3. Create educational videos and host them on your website
Use video to set yourself apart by adding an educational video series on your website. If you’re using social media, share the videos on your Facebook page, Twitter, Instagram and YouTube channel. Be sure to make the videos short, useful and high energy. Take note from Ardent Canada’s video below:
Educating your customers on your area of expertise helps to build trust and establish your brand as a leader in your industry.
Today’s Challenge: Film a quick, timely video tip for your customers. Make the video less than three minutes and include a call to action for customers to reach out to you at the end.
Last modified: March 9, 2017