Written by It’s time to start putting together your home service marketing plan for 2018. When you’re working on this, it’s important to consider any upcoming trends so you can understand the opportunities, grow your business and better serve your customers.
More Home Renovations
Do you focus on home improvement, repair and care? Christ Herbert, the managing director of the Joint Center for Housing Studies, reports that “Owners are projected to spend in excess of $330 billion on home upgrades and replacements, as well as routine maintenance.”
Increased Rate of Natural Disasters
The rate and severity of natural disasters in 2017 were shocking, with wildfires and hurricanes topping the list for the most devastating events. As these areas start to rebuild, they’re going to need skilled contractors to repair damage, rebuild homes from scratch, and check equipment to make sure it’s still functioning properly after storms and other severe weather.
Smart Home Automation
Smart home automation technology has deployed in fits and starts over the past few years, but with the proliferation of voice-activated assistants such as Amazon Echo and Google Home, it’s finally time for these solutions to shine. Read up on the most innovative solutions, such as an automated watering system, so you know what to suggest to homeowners looking to improve their home experience.
Check out 3 Ways Smart Homes Will Change the Future of Field Service >>
General Renovation Trends
Kitchens still lead as the main renovation area, which is no surprise. Improvements to this room enhance the customer’s usage of their home and add value to the house. You also want to consider ways that you can improve the energy efficiency of their homes, with the help of better HVAC systems, windows and other modernization options.
Custom rooms will be another big trend in 2018. People want to change traditional rooms into areas that are tailored to their preferences. For example, instead of a living room, den or office, they may opt for a craft room, meditation room or personal gym.
Your Homework
Knowing these real estate and home renovation trends, focus on creating marketing collateral and campaigns that increase awareness of relevant services you offer. You could send email blasts or run social media ads promoting your home repair and renovation services, custom services, smart home installation or energy efficiency home improvement services.
Blogging is another good way to bring more traffic to your website. Just don’t wait around to prepare your advertising and marketing material for your home service business. 2018 is right around the corner, so get a jump on it now.
Last Updated By: Rochelle Sanchirico
Field Service Automation
Service Solutions
Last modified: January 15, 2018
