“Marketing is a contest for people’s attention.” – Ben Tyson
Developing your plumbing business doesn’t need to be rocket science. It doesn’t need to cost you a lot either. The saying of “working smarter, not harder” is appropriate to marketing and promotions, regardless of whether you’re attempting to draw in new clients or get referrals from cheerful ones. Applying a decent marketing blend is beneficial to guarantee you cover how distinctive clients discover you through digital and traditional advertising. Below we plot out 5 channels to help you elevate your plumbing business to new groups of potential leads.
Plumbing Marketing Tip 1: Website Presence
Having a site in today’s business condition is urgent to build trust with potential clients. Over 85% of B2B customers depend on sites during their business consideration stage, along with 75% of users making judgement based on a company’s web design according to Stanford. Has it been a while since you updated your website? You may have some catching up to do with your competitors then…
More tips on Website Presence: Home Services Website: How to Create the Perfect One on Your Own | The Top 3 Website Builders for Field Service Companies
Plumbing Marketing Tip 2: SEO and Paid Search
If having a website is like owning a brick and mortar space on the Web, then SEO and Paid Search are the signage and advertising efforts online. SEO (Search Engine Optimization) is the effort of ensuring that your website is properly setup (or optimized) for search engines like Google and Bing. With Google processing over 40,000 searches per second, it is the main research and decision making tool that customers utilize for services. If your website does not show up on the top 5 searches on Google or Google’s local listings, then you may be missing potential customers when they’re searching for “plumbing Services + your location,” or “plumbing repair + your location.”
Another alternative in case you’re not showing up organically or naturally on Google is to pay for a posting. Paid Search is the sponsored alternative on Google, which you pay for each time your advertisement is clicked on. Suppose you’re not ranking for “plumbing services + your Location,” you can then pay Google to bid on ranking for that term or any phrase you need to have your site appear for. There are some essential rules however to guarantee you limit your sponsored expenses and focus on the correct audience, otherwise you might squander your cash on arbitrary clicks. In a perfect world, you need a blend of SEO and Paid Search to command online inquiries.
More tips on SEO: Why You’re Not Showing Up in Google
Plumbing Marketing Tip 3: Social Media Marketing
More and more businesses have been advertising on social media platform like Facebook, Pinterest, Linkedin, Instagram, and even Snapchat. According to Hubspot, 80% of marketers indicated that their social media efforts increase traffic to their website and that 92% of them said it generated more exposure to their businesses. Before jumping into social media marketing, you want to understand where your customers are likely consuming content and make sure you integrate it with your other marketing channels.
More tips on Social Media: 5 Tips for Creating a Great Field Service Facebook Page | Is Social Media Right For Your Field Service Business?
Plumbing Marketing Tip 4: Content Marketing
In today’s business world, not only is it important to be knowledgeable of digital marketing, but also the power of content assets to bring more attention and awareness to your business. When developing videos, blogs, social media posts or even images that can be shared, the goal is to peak interest in your company and the services you offer. Educational content works well for most industries, so consider offering plumbing tips and advice your customers would find helpful.
More tips on Content Marketing: 3 Ways to Use Video as a Sales Tool for Your Field Service Business
Plumbing Marketing Tip 5: Email Marketing
Email marketing is the targeting of potential or current customers through email. Promoting your business via email is a very powerful tool to promote your plumbing service. The beauty with email marketing is being able to personalize groups or individuals with special offers, reminders, or updates. With proper segmentation (or targeting), you’re able to reach the right audience with the right messaging.
More tips on Email Marketing: Email Marketing for Field Service Companies
What marketing channels have worked well for your business? Share it with us in the comments section below.
Last modified: April 5, 2017