“Business has only two functions – marketing and innovation.”
Carpet Cleaning Marketing Tips to Grow Your Business:
Scaling your business doesn’t have to be rocket science. It doesn’t have to cost you an arm and a leg either. The adage of working smarter, not harder is applicable to marketing your business as well; whether you’re trying to attract existing customers or get referrals from happy ones.
Applying a sound marketing mix is also important to ensure that you cover how different individuals consume information whether by digital or traditional advertising.
Carpet Cleaning Marketing Tip 1: Website Presence
A website in today’s carpet cleaning business environment is essential to create trust with your potential customers. Did you know that over 85% of B2B customers rely on websites during their business consideration phase? Also, roughly 75% of users make decisions based on a company’s web design according to Standford, so if you don’t have one, you’re already losing out to competitors with up-to-date websites.
More tips on Website Presence: Home Services Website: How to Create the Perfect One on Your Own | The Top 3 Website Builders for Field Service Companies
Carpet Cleaning Marketing Tip 2: SEO and Paid Search
If having a website is like owning a brick and mortar location on the Web, then SEO and Paid Search are the signage, flyers, newspapers ads, etc. online. SEO (Search Engine Optimization) is the effort of ensuring that your site is correctly setup (or optimized) for search engines like Google and Bing. Did you know that Google processes over 40,000 searches per second? Google is the main research and decision making platform that customers utilize for services. If your site doesn’t show up on the top 5 searches on Google or Google’s local listings, then you may be missing potential customers when they’re searching for “carpet cleaning services + Location,” or “carpet repair + location.”
Another supplement if you’re showing up naturally/organically on Google, then you may opt to pay for a listing. Paid Search is the sponsored advertising option on Google, which you pay for every time your ad is clicked. Let’s say you’re not ranking for “Carpet Cleaning Services + Location,” you can then pay Google to bid on ranking for that term or any phrase you decide to have your website show up for. There are some important rules to follow however to ensure you minimize your costs and target the right customers, otherwise you’re just wasting your money on random clicks. You want a mix of the two to dominate searches.
More tips on SEO: Why You’re Not Showing Up in Google
CARPET CLEANING Marketing Tip 3: Social Media Marketing
More and more carpet cleaning companies have been advertising on social media platforms like Facebook, Pinterest, Linkedin, Instagram, and even Snapchat. A good piece of advice is to understand where your customers are likely engage with content and to integrate it with your other marketing channels. Based on Hubspot research, 80% of marketers indicated that their social media efforts increase traffic to their website and that 92% of them said it generated more exposure to their companies.
CARPET CLEANING Marketing Tip 4: Content Marketing
In today’s business environment, not only is it important to be knowledgeable of digital marketing, but also with the assets that you produce to share on these sites. From videos, blogs, social media posts, or even pictures, the goal is to peak the interest in your company and the services you offer. Educational and advice pieces work well in this space, make sure that you showcase why they should choose and trust your company, you are after all an expert in your field.
More tips on Content Marketing: 3 Ways to Use Video as a Sales Tool for Your Field Service Business
CARPET CLEANING Marketing Tip 5: Email Marketing
Email marketing is the targeting of potential or current customers through electronic mail. With proper targeting, you’re able to reach the right audience with the right messaging. Promoting your business via email is a very powerful tool to promote your CARPET CLEANING service. The beauty with email marketing is being able to personalize groups or individuals with special offers, reminders, or updates.
More tips on Email Marketing: Email Marketing for Field Service Companies
What marketing channels are you focused on? Share it with us in the comments section below.
Last modified: April 5, 2017