Why Is Content Marketing So Important for Small Businesses?

Most small businesses, especially those in field service industries, focus their efforts primarily on servicing their customers and perfecting their trade. While this targeted focus toward quality service is admirable, many companies forget to budget time and resources into their online marketing efforts.

Content marketing is a great way to get the word out about your company while differentiating your products and services from your competition. Here are a few specific ways that content marketing can benefit your company.

Generates More Website Traffic and Sales Leads

Generating web content has obvious benefits when it comes to communicating your products and services to customers. However, another large benefit of regularly updating your website can be felt in its positive effect on your SEO (search engine optimization). Search engines like Google prioritize the rankings of websites and blogs that regularly update with new content. The result brings them tons of free organic traffic.

Newsletter and email campaigns are another great way to bring your content directly to customers, making it easy for them to book appointments, contact your service department, learn about your products or services or get tips to keep your company top of mind.



Lets You Engage With Your Customers

Another great benefit that content marketing affords is how it allows companies to regularly engage with their customers. By encouraging questions or comments on content posts, companies can interact with their customer base and discover what kind of information is most beneficial to them.

Social platforms are great to use in this capacity, as customers are more likely to engage with brands using their preferred social media accounts than directly through a company’s website. Once engaged with your customers, you can use then use their feedback to help drive further content direction and remain relevant in your industry.

Builds Trust In Your Products and Services

Content marketing in all its shapes and forms helps establish your company as an authority in its space. Maintaining a company blog and social media accounts are a great way to show the public you’re serious about your business.

Reputable companies have a lot of experience in their industry, and they use as many ways as possible to share that expertise to help customers make better-informed purchasing decisions. All of these content marketing platforms make it easier for companies to bring in more sales leads and, more importantly, close them.

Are you active in content marketing? What’s working for you? Share it with us in the comments below!


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Last modified: May 21, 2018

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