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4 Reasons Why Customer Follow-up Emails Are Essential

Written by | July 12, 2018| Business Insights, Featured, Sales & Marketing

In today’s dynamic business landscape, most companies have accepted the fact that online interaction is a significant way their business can stay connected with their customers. Whether through website sign up forms, email support tickets, or live chat, it’s a proven fact that customers prefer these digital forms of contact when corresponding with businesses.Divider

However, it’s essential that companies utilize this technology to their advantage and establish proper follow-up procedures to both customer inquiries and external marketing efforts. Here are four reasons why customer follow-up emails are essential for your field service business.

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Improves the Customer Experience

Many times companies respond to email inquiries one time, without ensuring the customer has been fully satisfied. This inadequacy can be costly if a customer either loses the email to their junk folder or doesn’t quite have all the information they need. Follow-up emails are a great way to show the customer you care about their issue and that they are delighted with the recent services they received.

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Automated text and email notifications make life so much easier!

Free yourself from having to manually send updates to customers and office staff! Set up appointment reminders, scheduling confirmations and more! In mHelpDesk, go to Settings > Other > Notifications to get started.

Not a mHelpDesk user? Schedule a quick live demo or learn more about our automated notifications >>

 

Provides Additional Sales Opportunities

Keeping in touch with your current customers is a great way to bring on new business continuously. For field service companies, many times there may be recommended maintenance visits or other premium services that can be sold over time. By staying connected with your current customer base and following up with opt-in marketing emails, you can make customers aware of new services that your company offers or how they can continue to benefit from a proactive maintenance schedule.

 

Download your customer list for email marketing in mHelpDesk
Did you know your entire customer list can be exported into a .CSV file that you can download and import to your email marketing program? To access your list, go to People > Customers and click the down-arrow next to the Add button and select Download CSV.

Login to mHelpDesk now or learn more here >>

 

Enhances Communication

Customers don’t like to feel like you’ve taken their money and run. Whether you’ve finished a job or not, continuously communicating with your customer base shows that building a long-term business relationship is essential to you. By sending follow up emails to your customers asking for feedback on your services or keeping them up to date with crucial industry-related information, you will help to enhance the communication between business and client.
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See a record of all your customer communication in mHelpDesk

Access to all your customer communication history gives you the information you need to provide better customer service. In mHelpDesk, go to People > Customers and find Activity on the right hand side of the screen. Click the drop-down arrow next to the Show All button and select what you want to see.

Learn about our customer communication tools or if you’re new to mHelpDesk, request a free live demo >>

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Helps Your Business Remain Competitive

The truth is, most companies do not follow up regularly with their customer base, which makes its importance so much more significant. By adopting a follow-up email schedule, you’ll set your business apart from the competition, showing you are more professional and care about the needs of your clients. This active approach to customer service will no doubt show in online reviews for your services and help bring in a steady stream of new leads.

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Keeping in touch with your customers is key to showing you care about their experience with your company. By regularly sending follow-up emails to your client base, you’ll be able to enhance the communication internally and externally while positioning your services competitively in the market.
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Still operating on pen and paper? Your competitors aren’t.

mHelpDesk users have quick access to all their customer records, from contact information, service history, billing and more, from wherever they are. Schedule a free demo of mHelpDesk today!

Last modified: August 9, 2018

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