In today’s dynamic business landscape, most companies have accepted the fact that online interaction is a significant way their business can stay connected with their customers. Whether through website sign up forms, email support tickets, or live chat, it’s a proven fact that customers prefer these digital forms of contact when corresponding with businesses.
However, it’s essential that companies utilize this technology to their advantage and establish proper follow-up procedures to both customer inquiries and external marketing efforts. Here are four reasons why customer follow-up emails are essential for your field service business.
Improves the Customer Experience
Many times companies respond to email inquiries one time, without ensuring the customer has been fully satisfied. This inadequacy can be costly
if a customer either loses the email to their junk folder or doesn’t quite have all the information they need. Follow up emails are a great way to show the customer you care about their issue and that they are delighted with the recent services they received.
Provides Additional Sales Opportunities
Keeping in touch with your current customers is a great way to bring on new business continuously. For field service companies, many times there may be recommended maintenance visits or other premium services that can be sold over time. By staying connected with your current customer base and following up with opt-in marketing emails, you can make customers aware of new services that your company offers or how they can continue to benefit from a proactive maintenance schedule.
Customers don’t like to feel like you’ve taken their money and run. Whether you’ve finished a job or not, continuously communicating with your customer base shows that building a long-term business relationship
is essential to you. By sending follow up emails to your customers asking for feedback on your services or keeping them up to date with crucial industry-related information, you will help to enhance the communication between business and client.
New to mHelpDesk?
Did you know HelpDesk’s automated notification system frees you from having to manually send updates to customers, field technicians, and office staff? Use it for appointment reminders, scheduling confirmations or to send messages while you’re on vacation or away.
Learn about our automated customer text messages and emails or request a free live demo >>
Helps Your Business Remain Competitive
The truth is, most companies do not follow up regularly with their customer base, which makes its importance so much more significant. By adopting a follow-up email schedule, you’ll set your business apart from the competition, showing you are more professional and care about the needs of your clients. This active approach to customer service
will no doubt show in online reviews for your services and help bring in a steady stream of new leads.
Keeping in touch with your customers is key to showing you care about their experience with your company. By regularly sending follow-up emails to your client base, you’ll be able to enhance the communication internally and externally while positioning your services competitively in the market.
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Last modified: July 12, 2018